Cookie Policy

COOKIE POLICY

Effective: June 2025

This Cookie Policy provides extended information on the use of cookies to users of this website operated by Yume Eyewear Co. (hereafter "Yume", "we", or "our"), accessible at https://yumeeyewearco.com.

This Policy is provided in accordance with the applicable privacy regulations including the EU General Data Protection Regulation (GDPR – Regulation 2016/679), relevant national laws, and applicable guidance from data protection authorities.

You can contact us at info@yumeeyewearco.com for any questions regarding this policy.

1. What Are Cookies?

Cookies are small text files that websites send to your device, where they are stored and later retrieved to recognise your device and store preferences or data. They serve various purposes, such as enabling site functionality, measuring performance, and supporting advertising strategies.

Cookies may be placed by the site you are visiting (first-party) or by third parties (third-party cookies), such as advertising and analytics providers.

Cookies can be either:

  • Session cookies: deleted when you close your browser
  • Persistent cookies: remain until they expire or are deleted manually

2. Categories of Cookies We Use

2.1. Strictly Necessary Cookies (No consent required)

These cookies ensure the proper functioning of the site and related features like login, shopping cart, and checkout. Disabling them may impact your ability to use the website.

Examples:

  • Session ID and authentication cookies
  • Shopify cart and checkout functionality
  • Language or location preferences

2.2. Analytics & Performance Cookies (GA4, etc.)

These cookies help us understand user behaviour on our site so we can improve the experience. Data is aggregated and anonymised wherever possible.

Examples include:

  • Google Analytics 4 (_ga, _gid, _gat): Tracks user sessions, device info, bounce rate, etc. Learn more here

2.3. Marketing & Profiling Cookies (Consent required)

These cookies track your activity across websites and are used to display targeted ads based on your interests.

We use:

  • Google Ads: For re-marketing and personalised ads.
  • Meta/Facebook Pixel: To track conversions and optimise ads across Facebook and Instagram platforms.
  • Other Retargeting Platforms: As integrated into our site from time to time.

Third-party advertisers may also place cookies for ad delivery, frequency capping, and attribution.

2.4. Functionality Cookies

Optional cookies that remember your preferences or enhance usability.

3. Third Parties Involved

We use tools and platforms from third-party providers such as:

  • Google LLC (Google Ads, GA4): Privacy Policy
  • Meta Platforms, Inc. (Facebook/Instagram Ads): Privacy Policy
  • Shopify Inc. (e-commerce platform): Privacy Policy
  • Other marketing platforms as relevant to campaigns

Please refer to their privacy pages to understand their individual cookie practices.

4. Managing Your Cookie Preferences

You can manage or disable cookies in your browser settings:

  • Google Chrome
  • Safari
  • Firefox
  • Microsoft Edge

Additionally, you can opt out of certain third-party cookies via:

5. Consent Mechanism and Changes to Preferences

We use a cookie banner and/or consent management platform (CMP) when you first visit our site. You may revisit the banner or your settings at any time to change or withdraw consent.

If you delete cookies or change devices/browsers, your preferences may be lost and need to be reset.

6. Data Controller

Yume Eyewear Co.
Website: https://yumeeyewearco.com
Email: info@yumeeyewearco.com

For more information about how we collect, store, and use personal data, please refer to our Privacy Policy.